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Keres was contracted to lead prevention and cessation strategies for young adults in New Mexico ages 18-29. This four-year contract has included outreach and collaboration with universities and colleges to promote tobacco-free campuses, in-person engagement events, and a slew of virtual outreach during the pandemic.

Partnership with New Mexico Young Adult Celebrity, Chevel Shepherd (winner of The Voice)

Keres partnered with New Mexico young adult celebrity, Chevel Shepherd (winner of The Voice) to create two commercials to encourage young adults to live nicotine-free. The videos aired on Hulu ads using targeted demographics to reach our target audience.

15-second commercial

30-Second Commercial

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